Brand Photography Isn’t New. Commercial Photographers Have Been Doing It All Along.
Different name. Same business. And the camera was never the most important part. By Robert Gallagher | Still in Business I've been watching quite a few YouTube videos lately about becoming a brand photographer. And the more I watch, the more I find myself wondering when commercial photography apparently became something new. According to some of these videos, brand photography is an exciting new specialty where you help business owners tell their stories, photograph their personalities, create images for their websites, and produce content for social media. You can build a business around it. You can create packages. You can become a branding expert with a camera. Well, that's interesting. Because I've been doing commercial photography for decades, and unless I've missed something along the way, that's what commercial photographers have been doing all along. We just called it commercial photography. Now, before anybody gets upset, I'm not suggesting that photogr...
