AI Created a New Revenue Stream for Me, and It Is Not What I Expected
For the last couple of years, photographers, filmmakers, writers, and other content creators have been asking the same nervous question: Is artificial intelligence going to take our work away? It is a fair question. AI can generate photographs, write advertising copy, create voices, produce music, build storyboards, and even generate convincing video. Every month, the technology seems to become faster, cheaper, and more realistic. From the outside, it would be easy to believe that commercial content production is heading toward a future where companies no longer need photographers, film crews, studios, models, locations, or production teams. But something interesting has happened during my last four commercial bids for content campaigns. Instead of companies asking me to create less real content, they have started asking me to create more. More specifically, they are asking for behind-the-scenes content that proves the campaign was made by real people and not generated by ...
