The Best-Kept Secret in Content Creation: How Festival Highlight Reels Can Become a Real Business (and a Surprisingly Profitable One)
by Robert Gallagher—Studio L7 There are a lot of ways to make money in content creation—weddings, portraits, corporate gigs, social media retainers, product photography, commercial campaigns, stock footage, events, and on and on. But every once in a while, a niche comes along that feels so obvious and so profitable and so fun that you wonder: “How is nobody talking about this?” That’s exactly how I feel about festival highlight reels —one of the most overlooked, underpriced, and wildly in-demand forms of content production happening today. And I’m not being dramatic when I say: this might be the next big thing for creators looking to earn real money with video without getting swallowed by the wedding industry or buried in corporate bureaucracy. In this post, I’m going to break down: Why festival highlight reels are a business Who will pay for them (hint: it’s more people than you think) Why creators don’t realize this is a gold mine What gear you need (spoiler: ...
