Monday, August 17, 2020

So you want to make corporate videos, You're gonna have to do it for free


So you want to make corporate videos. You're gonna have to do it for free.

ask somebody you know or somebody that has a friend that owns a business. 


you're gonna learn a lot in the process. Eventually, I promise you, somebody's going to Contact

you, At that point, you're going to need to start thinking about how you're going to get paid,

and how to schedule this thing out. But First my name is Bigbobby Gallagher and I have been

doing this for 31 years. 31 years ago all I wanted to do is make films, today I still haven't made films,

but I make a ton of money making commercials, and I love it. 


Now I don't think I’m the sharpest knife in the drawer . So if I can do it you can too,

you're gonna need to ask the client some specific questions.

who's going to see this video. Is this a video going to be seen on social media.

Or a pre roll add on YouTube. Or a TV add.


I have charged clients, thousands of dollars to make a video, used a red camera

hired a crew brought in a sound guy  only to see them put it on their about page of their website,

nobody goes to websites, so I didn’t do them any good.


Your client needs to have a goal, with a specific audience in mind,

then you need to know how long they want the video,

most of the time the client doesn’t have a clue. Now, the length of the video should be

determined by the amount of information that needs to be shared,

the type of information that needs to be shared, and the retention of the audience. 


If the video is going to be shown at a live event or trade show, the video can be as long as you

want because they came to hear you talk and Will probably stay to the end.

If it’s gonna be on the internet, it needs to be shorter. And if this is going to be an advertisement,

ask them if this is going to be a 15 second ad a 30 second 60 second spot.


Once you know who's watching, where they're watching and how long it is,

You need to figure out the type of video, A very popular video is a narrated video,

this is when you film The product or service being used or performed,

and then hire a professional voiceover artist to explain the product or service.



 Next is the interview video, typically an interview video will be a couple minutes long,

you’re going to film the interviews and then you’re going to shoot some B roll as some filler

footage and edited together into a story.



the gear that you need to be used, how long you need to film and edit, comes with experience.

Once we’ve gathered the footage and filmed the project,

we usually tell a client we will have the first cut in a few days,

I like to put some music, sound effects and have It color graded.

I want to give them a good impression. At this point I want to have a conversation

to get their feedback. this the time the client and make changes maybe the music or a clip,

this will go back and forth for a couple days, then the project is done. 


Here at this studio we typically do the, the lights, the camera and the sound in house,

on occasion we have expenses. We might have to hire out or rent some extra equipment,

so we'll tack that on to the clients invoice, and we'll let them know we had to rent equipment,

it’s going to be an additional $$$. If they don’t have the budget or just don’t want to spend the

extra money, we let them know that we will do the best we can but we really should hire this out. 


When it comes down to it, people hire us, and will hire us because they like us.

because they've met us, because they know somebody who's knows us,

nobody going to call you and say, hey I watched your demo reel and we want to give you a bunch

of money. It's usually going to be through personal connections. It took me years to build my

client base, most of my Clint’s have been with me forever, and some come in for a couple

years and them move on, so it's kind of like this, When you get hired to make a video.

Don't think of this client as one video, this client could give you work for years. So,

the way you approach a client should be with that amount of importance. 


If this is your first time doing a video for a client, you're going to be nervous. Just do it.

you're going to make some big mistakes, maybe not huge, you'll probably make a great video,

and they might be very happy, but you're going to learn how to shoot, and how to schedule for hours, 

and the next time you will be able to plan accordingly.



Now this studio also does Commercial photography and this is a viable career path for many people.

Whether you’re someone who’s never practiced photography professionally,

or someone with a creative photography business who is looking to enter the commercial realm.

You can make this happen today.


A commercial photographer is someone who shoots for a company. This is a broad description,

but appropriate. In this line of work, you might find yourself shooting with any number of

companies and industries. You might take photographs for real estate companies one week.

Maybe a restaurant or a food brand the next.


Nearly every store, company and business in the world needs a photos and  a perk of commercial

photography is that as long as people are selling things, there will be need for advertisement.


there’s so many different topics in this topic to cover, so if you have specific questions,

please reach out to us at Studio L7, we actually have a lot of knowledge and we would love to

share that knowledge for free with you.