5 Strategies for Landing Big Product Photography Clients
Getting big clients as a product photographer can make or break your business. It can not only bring in a lot of money, but it can also help build your reputation and portfolio. But it can be hard to get big clients, especially if you're just starting out or don't have a lot of connections. In this blog post, we'll talk about some tips and tricks for getting a big client for product photography.
To get big clients, it's important to figure out your niche and target market. You should know what kinds of products you photograph best and who your ideal client is. By figuring out your niche and target market, you can focus your efforts and come up with a better way to find big clients and pitch to them. For example, if you are an expert at taking pictures of jewelry, you might go after high-end jewelry brands or luxury fashion brands.
Building a strong portfolio that shows how good you are at product photography is another important step. Your portfolio should show off your best work and feature products that are similar to what your ideal client sells. Consider making a separate portfolio or section of your website just for big clients, and use it to show off your best work.
Networking and going to events in your field can also be great ways to meet big clients. Go to trade shows, conferences, and other events where your target market is likely to be. Be ready to talk about who you are and what you do, and bring business cards and a portfolio. By networking, you can get to know potential clients and make your name known in the field.
When pitching to big clients, it's also important to offer value and a unique selling point. You need to set yourself apart from your competitors and show how you can make their products better. Consider adding extra services, like retouching or styling, to your photography business to add value and set yourself apart from other photographers. By giving a unique selling proposition, you can show how you can make their products stand out and add value to their business.
When it comes to getting big clients, you need to keep at it. If you send a pitch or proposal and don't hear back right away, don't give up. After a few days or a week, check in with them to see how they're doing and remind them of your services. Follow up in a professional and polite way, and don't be afraid to ask for feedback or ideas on how to make your services better. Don't give up too quickly. Sometimes you have to follow up more than once before you get a response.
In the end, getting big clients for product photography requires planning, networking, and sticking with it. You can increase your chances of getting big clients and growing your business if you find your niche, build a strong portfolio, network and go to industry events, offer value and a unique selling proposition, and keep in touch with people.
Let's look at each strategy in more depth so we can talk about these points in more depth.
Choosing a niche and a market to sell to
Determining your niche and target market is one of the most important things you can do to get big clients for product photography. To do this, you need to know what kinds of products you photograph best and who your ideal client is. By knowing your niche and target market, you can tailor your marketing efforts and approach to find and pitch to big clients.
Choosing your niche can be based on a number of things, like the kinds of products you like taking pictures of, the kind of photography you're good at, or the market you want to focus on. For example, you could specialize in taking pictures of jewelry, fashion, or home goods.
After you know what your niche is, you can decide who your target market is. This means you need to know who your ideal customer is and where they live. You can make a client persona that describes your ideal client's age, income level, industry, and location, among other things. By knowing who your target market is, you can tailor your marketing efforts and approach to find and pitch to big clients.
Putting together a solid portfolio
If you want to work with big clients, you need a strong portfolio. Your portfolio should show off your best work and show how good you are at photographing products. It's important to keep your portfolio up-to-date and tailored to show products that are similar to what your ideal client sells.
You might want to make a special portfolio or section of your website for big clients. This can help you make sure that your portfolio fits their needs and shows off your best work in a way that they will like. You might also want to include testimonials from past clients or industry experts to build trust and credibility.
Meeting people and going to industry events
Networking and going to events in your field can be great ways to meet possible big clients. Trade shows, conferences, and other events give you the chance to meet people in your field, show off your work, and get to know potential clients. Make sure to talk about who you are and what you do, and have business cards and a portfolio ready.
When you network, don't just try to sell your services. Instead, focus on building relationships. Ask questions and show that you care about their business and what they need. This can help you gain people's trust and become known as a valuable resource in your field.
Providing good value and a unique selling point
It's important to offer value and a unique selling point when pitching to big clients. You need to set yourself apart from your competitors and show how you can make their products better. Consider adding extra services, like retouching or styling, to your photography business to add value and set yourself apart from other photographers.
One way to add value is to show that you know how to photograph products well. This can be done by talking about your experience with similar products or showing how well you can use photography to bring out the best parts of their products. By giving a unique selling proposition, you can show how you can make their products stand out and add value to their business.
Persistence
It can take time and effort to get big clients. If you send a pitch or proposal and don't hear back right away, don't give up. After a few days or a week, check in with them to see how they're doing and remind them of your services. Follow up in a professional and polite way, and don't be afraid to ask for feedback or ideas on how to make your services better.
Keep in mind that being persistent doesn't mean being pushy or mean. Instead, work on making connections and showing your worth over time. By keeping in touch with potential clients and earning their trust, you can increase your chances of getting big clients in the future.
In the end, getting big clients for product photography requires planning, networking, and sticking with it. You can increase your chances of getting big clients and growing your business if you find your niche, build a strong portfolio, network and go to industry events, offer value and a unique selling proposition, and keep in touch with people. Remember to stay focused, build relationships, and show your value over time, and you'll be well on your way to landing big clients and taking your business to the next level.
