6 Strategies to Charge More for Your Product Photography
Increasing the price of product photography:
Create your own signature look: Setting yourself apart from other product photographers and earning yourself a premium fee is as simple as developing a signature look. New York-based photographer Sasha Gitin, for instance, has crafted an individualistic oeuvre that places a premium on austerity and minimalism. Customers are eager to pay more for his own brand of creativity and style.
Boost the perceived worth of your work by adding services in addition to standard product photography. Photographer Patrick Chin of Los Angeles, for instance, provides a variety of services, such as editing, post-production, and social media content creation. Because of the value he adds to his customers' experiences, he is able to charge more for his services by expanding his offerings.
Investing in high-quality gear will allow you to create high-caliber photographs and charge more. Photographer Stewart Tilger of Seattle, for instance, only employs professional-grade gear to produce stunning photographs for his customers. Clients pay him more because they know how valuable his tools and knowledge are to their businesses.
Differentiate yourself by focusing on a certain subset of the market; for example, if you're a product photographer, you can decide to specialize on the food business. Photographer Tim Thomsen, located in Chicago, for instance, has built a niche for himself photographing buildings and hence can charge more for his services.
Providing first-rate customer service will help you establish trust with your clientele, which in turn can lead to increased pricing. David Bell, a photographer located in Portland, Oregon, has found success in the industry by focusing on his customers' needs above everything else. His customers pay a premium for his services because they know he would put in extra effort to ensure the success of their initiatives.
Create a solid portfolio to showcase your talents and diversity, which can help you get higher-paying customers. Photographer Diana Koenigsberg of Los Angeles, for instance, has done well for herself by promoting her work through social media and her website. Because of her high standards and wide variety of skills, she commands a high price for her product photography services.
You can show your knowledge and provide cutting-edge services to customers if you keep up with the newest developments in product photography and technology. San Francisco-based photographer Jesse Freidin is a good example of someone who has built a thriving career by keeping up with industry developments. Clients pay a premium because they understand his competence and appreciate his ability to generate striking photos.
The best way to increase your product photography rates is to provide your customers with a distinctive, high-quality, and helpful service. You may develop a successful career in product photography by offering extra services, employing high-quality equipment, focusing in specialty areas, delivering outstanding customer service, exhibiting a solid portfolio, and keeping up-to-date on industry trends.