Step 1: Analyze your image
The first step in choosing relevant keywords for your stock photography is to analyze your image. Look at the photo carefully and identify the key elements that describe it. What is the subject of your photo? What are the colors, textures, and emotions that it evokes? Use these observations to create a list of potential keywords.
For example, if you have a photo of a person hiking in the mountains, you might identify keywords such as "hiking", "outdoors", "nature", "mountains", "active lifestyle", and "adventure".
Step 2: Use keyword tools Once you have a list of potential keywords, it's time to use keyword tools to expand your list and discover new ideas. There are many keyword tools available online, such as Google Trends, Adobe Stock, and Shutterstock.
These tools can help you discover popular search terms and related keywords that customers are looking for. Use them to refine your list and identify the most relevant and popular keywords for your image.
Step 3: Be specific It's important to be specific when choosing keywords for your stock photography. Avoid using broad or generic terms that are too vague or ambiguous. Instead, use specific terms that accurately describe the subject of your photo.
For example, instead of using the keyword "dog", you might use more specific keywords such as "golden retriever", "puppy", or "dog playing in park".
Step 4: Consider alternative terms Consider using alternative terms and synonyms to describe your image. This can help you reach a wider audience and increase the chances of your images being discovered. For example, if you have a photo of a beach, some alternative keywords might include "seaside", "coastline", or "ocean view".
Step 5: Think like a customer Finally, it's important to think like a customer when choosing keywords for your stock photography. Consider the needs and interests of potential buyers, and use keywords that will appeal to them.
For example, if you have a photo of a person working on a laptop, some potential keywords might include "remote work", "digital nomad", "work from home", or "online business".
By following these steps and using a combination of observation, research, and customer-centric thinking, you can choose the most relevant and attractive keywords for your stock photography. Remember to always analyze your image, use keyword tools, be specific, consider alternative terms, and think like a customer to increase your chances of success.