It's not enough to be a good photographer if you want to pitch to big clients
You have to be able to offer good value and something that makes you stand out from the competition.
It's not enough to be a good photographer if you want to pitch to big clients. You have to be able to offer good value and something that makes you stand out from the competition. Big clients have a lot of options, so you need to give them a strong reason to choose you. In this blog post, we'll talk about why it's so important to offer value and a unique selling point when pitching to big clients, and we'll show you how to do it.
Why it's important to offer value and a unique selling point
When it comes to taking pictures of products, there are a lot of photographers who can do a good job. So how do you set yourself apart and make sure that the big clients pick you? By giving value and a unique selling point.
The value of your service is the benefit that your client will get from it. When you offer value, you tell the client what they'll get out of working with you. One thing that makes you stand out from other photographers is a unique selling point. It's what sets you apart and gives the client a reason to choose you instead of someone else.
It's important to offer value and a selling point that sets you apart from the competition. Big clients want to hire photographers who have something to offer that they can't get anywhere else. If you can give them that unique value, you'll have a better chance of getting their business.
Examples of how to give value and a unique selling point
So how do you offer value and a unique selling point? Let's look at some examples.
Give an area of expertise.
One way to make your business stand out is to focus on one type of product photography. For example, you might be a pro at taking pictures of food or jewelry. By specializing in a certain area, you can offer a level of expertise that other photographers can't match.
When pitching to a big client, you could say something like, "As an expert in jewelry photography, I know how to capture the unique details and textures that make your products stand out. I can help you show off how good your work is and get more customers."
Add more to what you already do.
You can also offer value by doing things that other photographers don't do. For example, you could offer services like retouching or styling that make the products of your clients look their best.
When pitching to a big client, you could say something like, "I also offer retouching services that can help your products look their best, in addition to product photography. I can make the colors, textures, and details of your products look even better than they do in person."
Show off what you've done.
It's important to show your results when pitching to a big client. This means you have to show the client what you've done for other clients and how you can help them do the same.
For example, you might say, "Last year, I worked with a company that was similar to yours. After we updated their product photos, their sales went up by 30%. I can help you get similar results and take your business to the next level."
Create a compelling value proposition.
Think about what your ideal client wants and needs to help you come up with a strong value proposition. What problems do they have with taking pictures of their products? What hurts them the most?
Once you know what they want and what bothers them, you can make a value proposition that speaks to them directly. For example, you might say, "I am an expert at taking pictures of small, complicated things like handmade jewelry. I know how to capture the unique details and textures that make your products stand out, so you can show off your craftsmanship and get more customers."
By making a value proposition that speaks directly to the client's needs, you're more likely to get their attention and win their business.
Put some of yourself into your pitch.
Lastly, don't forget to show who you are in your pitch. Big clients don't just want to work with people who are good at what they do; they also want to work with people who love what they do.
Be sure to show your personality and passion for product photography when pitching to a big client. This can help you stand out from the competition and show the client that you care about their business and want to see them succeed.
For example, you might say, "I love product photography so much! There's nothing better than capturing the unique details and textures that make each product stand out. When you work with me, you can be sure that I'll give every shot my all."
By putting your personality into your pitch, you can stand out from other photographers and make a lasting impression.
In the end, it's important to offer value and a unique selling point when pitching to big clients. By specializing in a certain type of product photography, offering extra services, showing off your work, making a compelling value proposition, and adding your own personality to your pitch, you can make a pitch that stands out from the rest.
Remember that big clients have many options, so you need to show them why they should choose you. You can set yourself apart from the competition and win their business by giving them something of value and something that no one else does. So go ahead and be creative, and let your passion for product photography show in your pitch.