Stand Out from the Crowd Offering Value and a Unique Selling Point When Pitching to Big Clients
You need to be different from everyone else !
When pitching to big clients, you need to be different from everyone else. Sure, your photography skills are top-notch, and you're passionate about what you do, but how do you make sure the big fish take notice? You need to offer good value and something that makes you stand out from the competition. Let's jump right in and find out how to do that!
First of all, it's important to remember that big clients are looking for a photographer who can provide them with something they can't get elsewhere. They can choose from any of the puppies, so you have to give them a reason to pick you. One way to do this is to show what you have to offer.
You might ask, "What is a value proposition?" It's a clear statement that explains how your services solve a problem or fill a need for your target market. In other words, it's the answer to the question, "Why should I choose you instead of someone else?"
To make a value proposition, you should first think about who your ideal customer is. What problems do they have with taking pictures of their products? What do they need that other photographers aren't giving them? Once you know what their problems are and what they need, you can make a value proposition that speaks directly to them.
For example, if you're pitching to a big client that sells handmade jewelry, you might craft a value proposition like this: "I specialize in photographing small, intricate objects like handmade jewelry. I know how to capture the unique details and textures that make your products stand out, so you can show off your craftsmanship and get more customers."
What did we do there? We found out what was bothering the client (they needed high-quality photos that showed off the unique details of their jewelry), and we came up with a solution that fit their needs. We've made a value proposition that speaks directly to their wants and needs by doing this.
But it's not enough to just offer a value proposition. You also need to have a unique selling point that sets you apart from other photographers. What sets you apart? What do you bring to the table that others don't?
Start by thinking about what makes you stand out as a photographer. This will help you find your unique selling point. Do you have a unique style that sets you apart? Do you know a lot about a certain kind of product photography? Do you offer things that other photographers don't, like retouching or styling?
Once you've identified your unique selling point, make sure to highlight it in your pitch. For example, if you are an expert in food photography, you might say something like this: "As an expert in food photography, I know how to make your products look tasty and hard to pass up. With my help, your products will stand out from the rest and attract more customers."
See how we drew attention to our unique selling point (expertise in food photography) and tied it back to what the client wanted (for their products to look delicious and hard to resist)? By doing this, we've made a strong pitch that speaks directly to the client's needs and shows off what makes us different.
But wait, there's more! Another way to offer value and stand out from other photographers is to offer extra services that they don't. For example, you could offer retouching services or advice on how to style the client's products to make them look their best.
If you have extra services to offer, be sure to mention them in your pitch. For instance, you could say something like: "I also offer retouching services that can help your products look their best, in addition to product photography. With my skills, I can improve the colors, textures, and details of your products so that they look even better than they do in real life."
See how we've brought up our extra service (retouching) and linked it to what the client wants (making their photos look better)? products look the best they can)? By doing this, we've made an even stronger value proposition that speaks directly to the client's needs and shows off our expertise.
When pitching to big clients, it's important to offer value and a unique selling point that makes you stand out from the competition. You can make a compelling pitch that stands out from the crowd by writing a value proposition that speaks directly to the client's needs, highlighting your unique selling point, and offering extra services that other photographers don't. But keep in mind that it's not just what you offer that matters, but also how you offer it. Make sure to add personality and enthusiasm to your pitch that shows how much you love product photography. Show the client that you're not just another photographer, but someone who cares about their business and wants to see them succeed.
So go ahead and be creative and let your personality shine through in your pitch. Who knows, you might get that big client and take your product photography career to the next level.