Using the right search terms and categories can make all the difference when it comes to selling stock photography. These things make it easier for people to find your images and can help you make more sales. Here are some tips, with examples, on how to use the right search terms and categories for stock photography:
Choose relevant keywords
Using the right keywords can make a big difference in how many people see your photos. Make sure your keywords accurately describe what your photo is about, and don't use keywords that don't apply or that aren't true. For instance, if you have a picture of a sunset, you might use the words "sunset," "landscape," "nature," "sky," and "scenic" as keywords.
Using specific keywords can help you stand out from the crowd and attract more customers who are interested in what you have to offer. For example, instead of using "dog" as a general keyword, you could use "golden retriever," "puppy," or "dog playing in park" as more specific keywords.
Use accurate and descriptive titles
The title of your photo is the first thing that customers will see, so make sure it accurately describes what is in the photo. For example, instead of a generic title like "IMG 1234", you could use "Golden Retriever Running on the Beach" as the title.
Select the right groups
Putting your photos in the right categories can make it easier for people to find them. Make sure you choose categories that accurately describe what your photo is about. For instance, if you have a picture of a mountain range, you could choose "nature," "landscape," or "mountains" as the category.
Use similar words and terms
By using synonyms and related words, you can reach more people and increase your chances of being found. For instance, if you have a picture of a beach, you might use words like "seaside," "coastline," or "ocean view."
Consider cultural context
When choosing search terms and categories, it is important to think about the cultural context. Make sure your keywords and categories are appropriate and take into account different cultures. For example, if you have a picture of a traditional Chinese New Year's celebration, you might want to use search terms like "Lunar New Year" or "Spring Festival" to reach people all over the world.
In conclusion, if you want to sell your stock photos, you must use the right search terms and categories. You can make it more likely that people will find your photos and buy them by using relevant keywords, being specific, using accurate titles, choosing the right categories, using synonyms and related terms, and taking cultural context into account.