The Power of Podcasting: Why Your Online Marketing Strategy Needs a Podcast Today
In recent years, podcasting has become an increasingly popular way to sell online. Podcasts are listened to by millions of people every day, so it's not surprising that businesses and marketers are jumping on the bandwagon to reach this interested and growing audience.
In this post, we'll talk about why podcasting is such a powerful tool for online marketing, the difference between audio and video podcasts, and the benefits of each.
Why podcasts are a great way to market online
Makes people trust and believe you.
Podcasts give you a special chance to build your audience's trust and respect. When people listen to your podcast, they get to know your business and your personality in a way that they can't with other types of material. Over time, this connection can make your viewers more likely to believe you and stay with you.
For example, Gary Vaynerchuk has a podcast called The GaryVee Audio Experience. It is about business, social media, and marketing. With more than 500 episodes, the show has built a loyal following of viewers who trust Gary's thoughts and advice on these issues.
reaches more and more people
Podcasts are a popular form of media that is growing quickly. Every day, millions of people listen to podcasts. Edison Research did a study in 2021 and found that about 116 million Americans listen to podcasts daily.
This gives companies and marketers a huge chance to reach a bigger audience through streaming. You can tap into this growing market and build a passionate following of viewers by making material that is interesting and useful to your target audience.
Marketing That Saves Money
Podcasting can be a cheaper way to reach a specific group than other kinds of marketing. Almost anyone can start a podcast and build a loyal audience over time with a small amount of money and tools.
This is especially true of audio podcasts, which can be made with just a computer and a microphone. On the other hand, video podcasts need more tools and cost more to make, which we'll talk about in more depth below.
What's the difference between audio and video podcasts?
The biggest difference between audio podcasts and video podcasts is, of course, how the material is sent. Audio podcasts are made as audio-only files that viewers can access through services like Apple Podcasts, Spotify, or Google Podcasts.
On the other hand, video podcasts are made from video files that are posted to sites like YouTube or Vimeo. Video podcasts often have voice comments and visual tools like slides or pictures in addition to the video feed. Both types of podcasts can help you sell your business online, but each has its own benefits.
Audio podcasts have a lot of pros.
People can listen to audio podcasts from just about anywhere and at any time. Audio podcasts can be listened to while moving, working out, or doing other things. Video podcasts, on the other hand, require the listener to watch a screen.
This makes audio podcasts a flexible and easy choice for many people, which can make your audience more interested and loyal.
As was already said, audio podcasts can be made with very little money and tools. You can make interesting and useful content for your audience with just a microphone, a computer, and editing tools like Audacity or GarageBand.
More of a personal touch
With audio podcasts, your audience can get to know you better because they can hear your voice, tone, and attitude in a way that they can't with other types of material. This can make your audience believe and stick with you more, which can lead to more sales and money in the long run.
Video podcasts have a lot of pros.
More people taking part
When compared to audio podcasts, video podcasts are more engaging because viewers can see your facial emotions, body language, and visual tools like slides or pictures. This can give people a more intense and interesting experience, which can lead to more brand recognition and trust in the long run.
There are more ways to make money.
Because it costs more to make a video podcast than an audio podcast, there are more ways to make money with them. For instance, you can add paid parts, product placements, or advertising ads to your video show, which can help your business make more money.
Lastly, video podcasts give you the chance to use your material in other ways to sell your business, like social media or blog posts. You can take small parts of your video show and share them on Instagram or LinkedIn. This can help you reach a bigger audience and get more people interested in your brand.
Overall, podcasting is a powerful tool for online marketing because it gives you a unique and interesting way to build your audience's trust and trustworthiness. Whether you choose to make an audio podcast or a video podcast, there are many benefits to using this medium, including more connection and company recognition, cheaper marketing, and ways to make money.
Before you start blogging for online marketing, it's important to know who you want to reach, what you want to talk about, and what your podcast has to give that no other podcast does. Podcasting can be a very effective way to sell your business if you do it right and make sure the material is good.