Unlocking the Power of Your Subscribers: How to Survey Your Way to Premium Content Success
When it comes to making high-quality material that people like, your users are your most valuable tool. After all, they signed up to hear from you because they value your knowledge and point of view. So why not use what they tell you and what they like to shape the content you make?
The best way to do this is to do study on your community through surveys, polls, and other methods. By asking your readers directly what they want, you can get useful information that will help you make content that meets their wants and hobbies. Here are five ways to measure your users and get the most useful information from their answers:
Email surveys
Sending out an email poll is one of the easiest and most effective ways to get feedback from your followers. This can be as easy as asking one question or as complicated as making a long poll that covers a lot of different topics. To get started, make your poll with a tool like SurveyMonkey or Google Forms, and then send your followers an email with a link to the survey. Make sure the poll is short and to the point, and think about giving a discount code or free resource to people who fill it out.
Social media polls
Social media polls are another great way to find out what your followers think. Most social media sites now have polls built in, which makes it easy to ask a quick question and get feedback right away. To make a poll, all you have to do is log in to your social media account and look for the voting choice in the tools you use to make posts. Then, ask your readers a question about your content and let them weigh in with their answers.
Pop-ups on websites
You could use a pop-up poll or form to get feedback from people who visit your website. These can happen when you scroll, click, or leave the site, among other things. To make a website pop-up, you can build your poll with a tool like Qualaroo or Hotjar and then add it to your site with an app or piece of code. Make sure the poll is short and related to what the reader is interested in, and give them a reason to fill it out.
Focus groups
If you want to learn more about what your users think, you could hold a focus group. This can be done online or in person. A small group of your followers will talk about your content and give you feedback. To set up a focus group, you can host the session with a tool like Zoom or Google Meet and ask people to join via email or social media. Make sure to plan a set of questions ahead of time, and think about giving people a reason to take part, like a gift card or a free resource.
Interviews with one person
One-on-one talks with your users could give you the most specific and useful feedback. This can be done by phone, email, or video call by asking a number of questions to find out what they like and what they need. To do an interview, you should personally contact members and ask them to take part. Make sure you have a list of questions ready ahead of time, and give them something in exchange for their time and comments.
No matter which way you choose, the key to good audience study is to keep your questions limited and related to your material. Don't ask too many questions or get into things that aren't connected to your poll. This can make people tired of answering your questions and lower the quality of your feedback. Also, don't forget to thank your users for taking part, and use their comments to make your work better. By doing this, you can make content that speaks to your audience and builds a group of loyal subscribers that will stay with you for years.
