Climbing the Brand Ladder: A Comical Tale of B2B Podcasts
Imagine you're at a party at someone's house. The guacamole is smooth and creamy, the salsa is just hot enough, and the music is just groovy enough. But, my friend, you're here to meet people. Yes, you do. You need to build up your business. You see your possible business partner across the room and think, "Podcasting, baby. "Yes, that's it!"
You did read that correctly. Business to Business (B2B) podcasting is the new black tie event, but without the awkward suit or the high shoes. It's like taking a lift to the top of the Branding Empire State Building. Somewhat too much? Don't leave me.
Are we on the same wave (of sound)?
What is a B2B podcast, first of all? It's where two companies get together and talk by a figurative fire. Okay, so it wasn't exactly a hug, but you get the idea. They talk about the business world, share ideas, and often have a good laugh.
It's kind of like a business date, but you don't have to worry about who will pay. Or maybe it is like that, but the bill is paid by the number of people who listen and how well known the band is. Who knew work could be so passionate?
What's the big deal?
If you are still thinking, "My brand doesn't need this. Think again, comrade, my business cards are good enough. Edison Research says that 62 million Americans will listen to podcasts every week in 2021. There are a lot of them. Even more ears than a farm of corn.
Why are podcasts attracting people like bread pieces in a park attract birds? Because it's about them. In a world where businesses often seem as friendly as a cactus, podcasts offer a softer side, a human link. They give you a chance to talk to people, entertain them, and teach them something. Plus, they give you a great reason to buy that cool microphone you've been eyeing.
The "How to" Guide for Business-to-Business Podcasting, Without the Boring Parts
You might be thinking, "Okay, you've got my attention now, but how do I start a B2B Podcast?" Excellent question, my hopeful podcaster. Let's jump right into the "How To" section without waiting.
The first step is to plan the podcast course.
You need to know your why, who, and what before you hit record. Why do you want to start a podcast? To teach, to amuse, to inspire, or all of the above? Who are you writing for? Be as specific as you can, even if you have to say what their favorite snack is. If you know what your audience needs and wants, your show will be more useful than that business card.
And finally, what is the one thing that makes your show stand out? If you're just another brand saying the same old industry cliches, you'll mix in faster than a chameleon in a paint shop. Find your own unique angle, whether it's humor, thoughts that make you think, or that catchy tune that won't leave your head.
Step 2: The Gala for Hardware and Software
Before we talk about gear, let's remember that the most important thing is the material. If your content is as interesting as watching paint dry, a fancy microphone won't help. But good music can make the experience better for the viewer. So spend money on good gear, but don't make that your only goal.
Software is another thing to think about. Audacity, Adobe Audition, and GarageBand are all popular ways to record and edit audio. If you don't know much about technology,
You might want to hire a professional to help. After all, not everyone is born knowing how to use music tools as well as Mozart did when he wrote a symphony.
Step 3: It's time to show off!
Once you've planned and gotten your gear ready, it's time to start recording. Don't forget to chill out, have fun, and pretend you're just talking to a friend. If you make a mistake, it's okay. You're not doing open-heart surgery; you're hosting a show.
Step 4: Let the Podcast Kraken loose.
Once your podcast show is ready, you need to get it on sites like Apple Podcasts, Spotify, Google Podcasts, and more. You can get your podcast on all of these platforms with the help of services like Libsyn and Anchor. It's like putting a big net out in a sea of possible users.
Podcasts are a great way to raise the profile of a brand.
So, there you have it: a funny, short guide to using B2B podcasts to build your brand. Even though we've had a few laughs, the fact that podcasts can help raise a brand's profile is no joke. It's about using audio material to connect, entertain, and teach your possible business partners and buyers.
B2B Podcasting is the friend at the business party who not only brings the best dip but also knows how to dance the best. It's interesting, informative, and personal, and it's a great way to take your brand to the next level.
Just remember not to be scared off by the idea of starting a show. At the end of the day, it's just a talk. A talk that could lead to a stronger brand, more respect in the business, and maybe even some fun along the way. Happy talking!