Content Makeover: Giving Your B2B Marketing Leftovers a New Lease on Life
Hello, good ol' friend, have a seat and a cup of coffee, because we're going to talk about the Picasso of the marketing world today. The brilliant art of recycling—not cans and bottles, but substance. It seems like cheating since the notion is so straightforward. But hold your laughter, because it's also a sensible tactic that might offer your B2B marketing efforts a big boost.
Before you roll your eyes and think, "Here comes another marketing jargon-laden ramble," please know that we're breaking things down into layman's words, or dare I say, "pub-talk." So, let's get started!
Your Marketing Goldmine
Let's start with a look at your current material. Yes, that massive pile of webinars, blog posts, eBooks, podcasts, and so on that took so many man-hours to build that it could rival the Great Wall of China. Instead of letting it accumulate dust, wouldn't it be better to extract every last drop of value from it? That is the miracle of repurposing, my friend.
The Swiss Army Knife Method
Assume you've created an excellent blog piece. It's B2B marketing content's Mona Lisa. But here's the thing: not everyone enjoys reading. Gasp! Shock! Horror! Right? But don't worry, dear friend; here is where repurposing shines like a movie star.
That Pulitzer Prize-winning blog post? It may be turned into a cool infographic for visual learners, a podcast episode for aural enthusiasts, or a series of LinkedIn postings for networking gurus. You could even turn it into interpretative dance if that's your thing. Who said B2B marketing couldn't be jazzy?
SEO's Silver Lining
Let's not forget about our good buddy Google, which is constantly striving to place the most quality, relevant information at the top of the search results like a coveted trophy. You extend your main messaging across several media and platforms when you reuse your content. This implies additional opportunities for Google to locate you and, as a result, for your target audience to come across your knowledge.
Good day, Mr. Efficiency
They say that time is money. So why waste time generating new material when you can take your old masterpieces, give them a fast facelift, and presto - fresh, brand-new content ready to go? If that isn't clever work, I don't know what is.
The Unlimited Content Buffet
Consider this. Your audience is buzzing about like a swarm of hungry bees hunting for honey. But there's a catch: they don't want just one kind of nectar. Some want text, some want video, yet others want photos, still others want music, and still others, the rarest of all, may only want that interpretive dance. So why not provide an unlimited content buffet? That's what repurposing provides: a plethora of delectable alternatives to keep your audience's taste senses tickled.
How Do You Go About It?
Okay, now for the secret sauce. Begin by determining your most popular content. The 'unicorns' who performed so beautifully that a Broadway star would blush. Consider the many ways you may reuse this material. And don't be scared to be inventive because the sky's the limit here. After that,
Once you've repurposed your pieces, distribute them throughout your various marketing platforms, and voilà! Your content recycling machine is up and running.
So there you have it, my daring content marketer. The art of repurposing is an ingenious (and amusing) method to revitalize your B2B marketing plan. It's about working smarter rather than harder, and who knows, maybe that blog article you published three years ago may become the next big TikTok dance. Stranger things have occurred in the past!
I'm heading now to choreograph my interpretive dance for 'The Art of SEO.' See you on the other side, guys!