Lead Magnets and Podcasts: A Love Story of Voice and Conversion
Hello dear readers, Today, we're going to talk about the cool world of podcasts and how you might be able to use your voice (yes, the one you've had since puberty) to get new customers.
I know what's on your mind. "Hold on, my podcast? You mean the one where I talk about how much I love handling alpacas in rare ways?" Yes, that's the right one! It doesn't matter if your niche is as interesting as a bowl of old cereal or as weird as making baskets underwater. There is an audience for everyone in the audio world, and where there is an audience, there is a chance to turn viewers into buyers.
So let's jump right into this journey of voice, change, and maybe some bad jokes that could be funny.
Step 1: Don't record in your bathtub anymore.
If you want to start your podcast in your bathroom because the sound is "just right," you might want to think again. Your listeners want to feel like they're in a business setting, not a public bath, unless your show is about bathroom fixtures or soap-on-a-rope reviews.
Invest in some good audio tools. This doesn't mean you have to spend the price of a small boat on the latest gear, but a good microphone and a quiet place to record will do wonders for your listeners' ears (and their opinion of you).
Step 2: Get to know your audience, also known as the potential victims.
To get people to become stars, you need to know what makes them tick. What are they missing? What hurts them the most? What keeps them from sleeping? And most importantly, how can you help?
Now, I'm not saying that you put on a deerstalker hat and act like Sherlock Holmes, studying every breath your listeners take. But if you have a general idea of who they are and what they want, you can make podcast material that will appeal to them.
Step 3: Give them something of value without putting them to sleep.
You shouldn't use your show as an hour-long sales pitch. If you're always trying to sell something, your audience will leave you faster than my cell phone coverage in the middle of nowhere. Add value. Educate and have fun. The goal is to hint at your answer in a subtle way without making it sound like a commercial.
On a first date, let's say you try to be hard to get. You want to show enough interest to keep them interested, but not so much that they start looking for the door.
Step 4: Calls to Action: How to Get Leads to Take Action
There should be a call to action (CTA) in every show. Whether you want someone to visit your website, sign up for an email, or download an eBook, the CTA is the link between the viewer and the lead. Just remember that your CTA shouldn't be like a sledgehammer but more like a cat thief. It's not about forcing your viewers to do what you want.
Step 5: Content behind a paywall: "The Golden Goose"
And now, the crowning touch: content that you have to log in to see. In return for their personal information, viewers can get access to this material. It could be a resource guide, exclusive content, or even your secret ways to care for alpacas. It could be anything that gives your audience something of value.
But a word of warning: only gate your best work. The contact information of your viewers is precious. You don't want to be known as the con artist who traded a lot of gold for a few magic beans.
Step 6: Make friends with analytics, because they won't bite.
You should get to know your data well. Yes, numbers and data can be as scary as a hedgehog in a balloon factory, if you know what I mean. But believe me, these numbers will soon become your best friends.
Analytics will let you know what works and what doesn't. It's like having a vision ball that can help you figure out how to make your show generate the most leads.
So, that's the end of it. A (pretty) quick way to getting leads with your show. Remember that getting leads isn't about luring people into a sales path where they don't want to be. It's about finding people whose lives will be improved by what you have to give and making those people's lives better.
Who can say? If you do these things, your show might turn out to be more profitable than you ever thought possible. You'll have a lot of fun trying, if nothing else. It works out well for both sides. Now, go out into the world and make your voice heard!