Lighting, Camera, Conversion! How to Master Business-to-Business Film Marketing
Dear readers, welcome back. We're deviating from our typical course to explore the exciting territory of B2B film marketing! Pop some popcorn and buckle up your seat belts. The storyline is thickening, the final drum roll is reverberating, and we're ready to go.
"B2B films?" we've heard on the wind. "Aren't those the films in which monotone speakers drone on about industrial equipment or software solutions in front of a PowerPoint presentation?" The days of stagnant, drab B2B films are long gone, dear reader. Even B2B films have become edge-of-your-seat, popcorn-crunching masterpieces as a result of the arrival of digital marketing. But, you may wonder, how can we guarantee that these gleaming new pictures reach the right audiences? It's all in the marketing plan, and we're here to help you understand it.
1. Social Media Isn't Just for Cat Videos
Social media networks, with billions of potential users, are the star-studded Hollywood boulevards of the internet world. So why not let your business-to-business video walk the red carpet?
Take, for example, LinkedIn. LinkedIn is the B2B counterpart of the Oscars, and you're running for 'Best Picture.' You may flaunt your stuff in front of a professional audience, most of whom are anxious for a break from their otherwise monotonous feed of corporate messages. Use LinkedIn Video, LinkedIn Stories, and sponsored content to exhibit bits of your film, generate buzz, and, most importantly, illustrate the value you provide to organizations.
Not to mention Twitter, Facebook, and Instagram. Yes, they are the wild west of social media, but if you can survive among dancing TikTok celebrities and the feared food bloggers, you may reach a large audience of prospective B2B customers who, surprise, adore adorable dog videos in their spare time.
2. Email Marketing Is Alive and Well!
It's easy to overlook email in this day of new-fangled social media. Make no such error! Email is still the wise Gandalf to social media's youthful Frodo in the world of B2B marketing. Use a catchy subject line, such as 'The B2B Film That Made Our CFO Laugh Out Loud,' and you'll have clicks quicker than you can say 'Open rate.'
What else? You may customise your emails to make your customers feel valued. 'How can I customize hundreds of emails, though?' you ask. So, we've got two words for you: automation tools. Use them, treasure them, and watch your emails transform into a red carpet event where everyone is a VIP.
3. Search Engine Optimization (SEO) - Because Google is the New Blockbuster
Search Engine Optimization is your ticket to getting discovered in the vast universe that is the internet. You can turn your B2B film's landing page into a digital Marauder's Map, bringing your customers straight to your video, by optimizing it with relevant keywords and a compelling meta description.
Consider a prospective customer who has just completed watching a hilariously dull B2B DVD on hydraulic apparatus. When they Google 'Interesting B2B flicks,' you're at the top of the results, suggesting a departure from mediocrity. That, my friends, is the SEO magic.
4. Industry Recognition - Aim for the 'B2B Film Oscars'
If your film were a steak, industry accolades would be your Michelin stars. An award on your film may elevate it from being simply another video to a highly sought-after masterpiece.
Whether it's the Cannes Corporate Media & TV Awards or the Telly Awards, these honors are more than simply trophies; they're badges of respectability.
'But my film isn't about anything innovative like AI or climate change; it's about modular office furniture,' you say. Remember when an Oscar was given to a film about a fish looking for his son? Yes, my friends, it's all in the tale.
5. Collaborative Marketing - Two Marketing Budgets are Better Than One
Remember when Batman and Superman joined together and grossed a lot of money at the box office? Collaborations have that kind of power. If your company is small or medium-sized, join forces with other non-competitive companies in your field. A joint promotional strategy may work wonders in terms of cost savings and increased reach. Who knew marketing could be so entertaining?
And... cut! That's all there is to it, guys. B2B film marketing isn't as difficult as it looks. In fact, with the appropriate attitude, it may even be enjoyable (no, honestly). With these tactics, your B2B film may move from indie to blockbuster, capturing spectators and generating those sweet, sweet conversions. Remember that every excellent film requires a smart marketing plan.
Join us next week as we explore the exciting realm of viral marketing - where we will hopefully not discuss viruses. Until then, here's to the popcorn-crunching, edge-of-your-seat B2B film marketing experience!