Lights, Camera, Trade! 15 Important Tips for Amateur B2B Filmmakers!
Greetings, fellow internet users! Have you ever thought of exploring the fascinating field of B2B filmmaking but lacked the know-how to get started? Are you sick of your business films resembling yearly shareholder meetings that make you groan rather than the Steven Spielberg extravaganza you had in mind?
You have chosen the appropriate blog, my friend, if the response to any of these is emphatically "YES." Buckle up because we're going to take a deep dive into the amusing but quite realistic world of B2B film production.
1. A potato won't do as a camera: The Value of a Good One!
It's time to raise your game if your current go-to camera for filmmaking is an outdated smartphone or, worst yet, a potato. Even while your customers may value organic food, they won't be pleased if the final product looks like it was shot with muck on the lens.
2. Say No to the Sleep-Inducing Monologues: Nailing the Script
Do you still have the corporate films that make you want to count sheep? It's time to stop listening to those boring lectures. Try substituting a few unicorns instead. If you want to keep your audience's eyes wide and their brains engaged, use comedy, originality, and personality—maybe not physical unicorns.
3. Be Aware of Your Lighting: You're Not Making a Noir Movie
Invest in some appropriate lighting unless you're filming a B2B horror or noir movie on purpose (which, by the way, is not advised). Instead of narrowing their eyes to make out the individuals in your dimly illuminated frame, customers need to be concentrated on your product or service.
4. Keep in Mind: Squeaking Mice Are Not the Best Background Music
Your business video may sound like it was filmed in a talkative bat-filled cave if the audio is bad. And let's face it, no one wants to do business with Batman because he carries too many risks. A good microphone may be the difference between sounding like Morgan Freeman and a squeaking mouse.
5. Your friends are your props. Not All Media Is CGI
How much a few well picked props can liven up your movie may amaze you. The distinction between a "interesting background object" and a "random, why the hell is there a fake palm tree in an office scene distraction" is subtle, however.
6. Spend time on pre-production; "winging it" is not a wise course of action.
We all know that one man who is prone to saying things like, "Don't worry, we'll wing it." I'll say it again: DON'T BE THAT GUY. A successful video is one that was well designed. Without a solid strategy in place before you begin shooting, your final result can be more Razzie-ready than Oscar-worthy.
7. Boring to Boring (B2B)
It doesn't have to be boring just because it's a B2B video. You're not producing a how-to film about painting drying. Add a little humor to your video. Who said work couldn't be enjoyable?
8. Develop Your Editing Skills: Your Timeline Is Not a Buffet
Always keep in mind that less is frequently more while editing. Your timeline is not a smorgasbord where you can stuff yourself full of everything. Be judicious, keep it tidy, and most importantly, keep it relevant. It's generally advisable to exclude that 10-minute slow-motion footage of your workplace plant if you have any reservations about it.
9. Recognize Your Audience's Pain (and Memes!)
It's important to know your audience. Do they like TikTok jokes or do they prefer the old-school Dilbert style workplace jokes? Knowing what appeals to your audience may be the difference between a success that goes viral and a flop that collects dust.
10. Accept the Truth: Feedback Is a Gift
Crying over spilled milk or unfavorable criticism is pointless. Proceed and gain from it. Has anybody compared your video to their grandmother's knitting group in terms of excitement? Perhaps it's time to reconsider your strategy. Did someone else miss your humor? Improve it. Eat up that feedback—it's the champs' breakfast!
11. Don't just shout into the void; master your distribution.
You've produced a work of art. Don't simply publish it on your mother's Facebook page and call it a day, however. Place your video carefully, keeping in mind where your audience is located. Do not spend your time trying to make it go popular on TikTok if your customers are on LinkedIn.
12. Keep It Brief and Sweet: War and Peace Have Their Places (and They Are Not Here)
Your video should be brief and to the point, just like a good joke. Your audience will probably declare war before finding peace if it's as lengthy as War and Peace. Keep your message brief, pleasant, and most importantly, interesting.
13. Monitor Your Success: Statistics Don't Lie (Most of the Time) You did it! Your footage is out on the vast, unruly internet. But things don't stop there. Keep track on the performance of your video. Be wary of comments, shares, likes, and yes, even hatred (think back to point 10).
14. Remember the Call to Action: What's the Point Once More?
After seeing your film and laughing a little, what happens next? Remember to add a strong call to action. You want them to take action, don't you? Be confident and tell them!
15. Enjoy Yourself Since You Don't Have a Dental Appointment!
A B2B video production shouldn't resemble going to the dentist. It's likely that your audience won't like viewing it if you're not having pleasure producing it. Let your enthusiasm come through and have fun doing it—your audience will too!
Folks, that is all there is to it. These crucial suggestions may make you smile, but they're not to be taken lightly. You can take on the world of B2B filmmaking if you arm yourself with a nice camera, a dash of imagination, a dash of strategy, and a huge spoonful of comedy. So go ahead and clap your hands and say "Action!"