The Reel Deal: The Epic Saga of Business-to-Business Video Marketing
Listen, we've all been there. It's another busy day in business-to-business marketing. You've just made the best business video ever, which you're sure will captivate your audience. It's a great video, on the same level as "The Godfather." Only problem? No one is looking. It turns out that making your video was only the beginning of the story. Now is the time to get the word out about that video in a good way.
Here's a story that will make you sell B2B movies like Steven Spielberg directs blockbusters!
Scene 1: It's nothing personal; it's social media.
In a world where cat video can get a million views in a day, why are your carefully made B2B videos doing so poorly? Let's face it: if you don't promote your B2B movies on social media, you might as well whisper your message in the middle of the Sahara. Trust me, it's a lonely place to be.
LinkedIn is your best tool for business. With a population that screams "B2B," it's the right place to host your red carpet launch. Make a video with a lot of tension, post it on LinkedIn with an interesting title, and watch the story develop. Don't forget to use the right terms to get more attention.
On Twitter, people have shorter attention spans than a goldfish that can't remember anything. But here's a twist: local movies on Twitter start playing by themselves. It's like having a short ad play over and over again while people scroll. Engage your audience with an interesting piece, add a surprise, and get them to come to your site to read the rest.
What about Facebook and Instagram? They are kind of like the funny sidekicks who, to everyone's surprise, steal the show. Even though these aren't your usual B2B sites, remember that companies are made up of people. People who like to read good things. So take your best shot at them! But don't forget to keep it short, snappy, and easy to share.
Scene 2: The Follow-Up: Email Marketing
Old is gold, and when it comes to video marketing tactics, email marketing is the golden globe. It's not as exciting as social media, but boy, does it work! When put in the right place, a video in a custom email can increase the number of clicks by a huge 300%. It's like having a direct line to the inbox of your viewers. It's the same as whispering sweet nothings in their ears.
And what's best? Most of the time, the sequel gets more attention than the first one. So make sure to follow up your first movie with more information that goes well with it.
Scene 3: The Winner Is...The Industry Awards!
Oh, the excitement, the suspense, and the chance to be the center of attention! Putting your movies up for awards in the business is like getting a spot in the hall of fame. It not only makes you more known, but it also gives your work a shining recommendation. It's like when your peers give you a standing ovation: it's encouraging, rewarding, and oh-so-satisfying.
Prepare your speech for when you win. And remember that even being nominated can bring in attention. So don't feel bad if you don't win the golden statue—there's always a second chance!
Scene 4: Starring...SEO
SEO is like the method actress who takes a bad movie and makes it a box office hit. It is the unseen force that quietly raises your search engine rankings.
You might think, "It's a video, so where does SEO even fit?" Your video should be on a website, right? Your stage is there. The title, the meta description, and the material around them? Those are your backup characters. If you make them good for SEO, you'll have a great group.
Don't forget that Google can't watch your movie, no matter how often you invite it. It can read your writing, though. So use keywords in a smart way, write interesting titles of your videos, and don't forget to add alt-tags.
The Power of Partnerships is the last scene.
Have you ever watched talk shows where Hollywood stars talk about their movies? That's the power of working together. Join forces with people who have a lot of power in your field. Get them to share your movie, review it, or even be in it. This approach not only helps you reach more people, but it also gives your material more weight.
Bring up the credits.
So, folks, there you have it. How to use B2B video to sell your business. From social media to business awards, email marketing to search engine optimization (SEO), and the power of relationships. With these tools in your toolbox, you'll be ready to take over the world of B2B video marketing.
Remember that in the world of B2B marketing, any movie could be a huge hit. All it needs is some talk, a little bit of planning, and a lot of movement. So go out and start rolling!
In the next blog post, we'll talk about "The Horror of Not Tracking Your Video Metrics" (cue scary music). Until then, it's action, action, action!