Why Should Every B2B Marketer Consider 360-Degree Videos
If you work in business-to-business (B2B), you understand how important it is to keep ahead of the curve with your marketing efforts. B2B marketing has always been a unique beast, requiring a unique combination of creativity, analysis, and a thorough grasp of your sector and target. I'd want to expose you to a game-changing technology today: 360-degree video.
A video in 360 degrees? Yes, precisely. You may have noticed an increase in the number of immersive experiences available on different platforms. These are the videos that let you manipulate the viewing angle, look about, and explore the video environment as if you were there in person. Isn't it cool?
But why should a B2B marketer worry about this, Bigbobby? Allow me to explain.
Involvement and Immersion
To begin with, 360-degree films provide a level of immersion that regular media just cannot equal. This isn't simply conjecture; study backs it up. According to Magnifyre's research, 360-degree video content has a 41% greater click-through rate than regular videos. Why? Because it is more interesting. You're not simply watching; you're taking part. And, in a world when every advertiser is vying for attention, this extra layer of engagement may be a game changer.
Showing rather than Telling
Have you ever heard the saying, "Show, don't tell?" You can accomplish just that using 360-degree video. If you want to show off a new product, provide a tour of your facilities, or explain how your services work, 360-degree movies are a great way to place the viewer right in the center of the action. This not only improves the watching experience, but it also creates trust and credibility with your viewers.
How to Stand Out in a Crowd
If you work in a highly competitive field, 360-degree films may be your ticket to distinguishing out. They're still somewhat underutilized in B2B marketing, so now is the ideal moment to get ahead of the competition. Furthermore, with the rise of VR and AR, investing in 360-degree video today might position you for success as these technologies gain traction.
Virtual Collaboration Made Easy
With the rise of remote work and virtual collaboration, 360-degree films may play an important role in supporting immersive experiences. Consider allowing your customers or clients to visually "walk" around your office or manufacturing facility. This provides an unbelievable element of personalization, allowing for deeper relationships to be formed despite physical distances.
But, Bigbobby, where do I begin? Will it cost me an arm and a leg?
Beginning with 360° Videos
I understand that implementing 360-degree video into your B2B marketing plan may seem difficult, particularly if you're on a limited budget or lack technical knowledge. The good news is that getting started with 360-degree videos isn't as difficult (or costly) as it may seem.
To begin, you'll need a 360-degree camera. There are several models available, ranging from low-cost entry-level solutions to more professional (and more expensive) ones. Conduct your study and choose the one that best meets your requirements and budget.
Following that, you must plan your video. This is essential. Because 360-degree films provide a panoramic perspective, nothing can be hidden off-screen. As a result, you must consider every element in your surroundings. Remember, the aim here is to provide your audience with a smooth, immersive experience.
In terms of editing, there are several user-friendly software alternatives available.
Combine and fine-tune your footage. Some 360-degree cameras even have their own editing software, which might make the process easier.
Generating Effective Content
The success of your 360-degree video, like any marketing endeavor, will ultimately be determined by the quality of your content. Here are some pointers to help you develop 360-degree films that generate results:
1. Begin with a story: 360-degree films should not be flashy. They must offer value. Storytelling, like any other type of content, is king. Make sure your story is clear and takes your viewers through the encounter.
2. Make it interactive: The interactivity of 360-degree video is its true power. Consider how you can engage your audience. This might be as easy as encouraging people to glance around, or as sophisticated as including clickable hotspots that link to further material.
3. Think about the platform: Not all platforms currently offer 360-degree video. So think about where you'll be publishing your stuff. Popular platforms that allow 360-degree videos include YouTube and Facebook.
4. Promote your material: Promotion is essential for every kind of content. Make use of your current marketing platforms to get your 360-degree films in front of your target audience. Everything from your email newsletter to your social media presence might be included.
Finally, let's discuss how to assess the effectiveness of your 360-degree video. Because this is a relatively new kind of material, certain typical measures (such as view count) may be less relevant. Instead, you should concentrate on metrics like as engagement (how long people are viewing and how they interact with your video) and conversions (are people completing the required action after watching your video).
Finally, 360-degree movies may provide several advantages for B2B marketing. They're interactive, immersive, and provide a one-of-a-kind approach to exhibit your goods or services. Furthermore, with the emergence of VR and AR, 360-degree material will become much more significant in the future.
So, don't miss up this chance. Begin exploring the world of 360-degree videos now and discover how it may benefit your B2B marketing efforts.
Keep in mind that marketing is all about connecting, engaging, and establishing connections. The more creative and personalized your connection, the more you will stand out in the congested B2B sector. Here's to your success in this exciting new world!
Until our next meeting,